I’ve been exploring ideas in spaces since a kid, from rural art rooms to staging wild experiences in the West End, and creating sets and installations throughout London. As I evolved, my world became the contemporary art scene, developing high-value projects for museums including Tate, Serpentine and Guggenheim and immersive artists such as Yoko Ono and John Bock.
Applying my toolset and ever-growing black book, I began collaborating with brands including Lenovo, Microsoft and Nokia, developing experiences to engage their audiences in ever-more imaginative and sophisticated ways.
Two decades on, I now focus exclusively on the early ideation phases of projects, exploring creative strategies and artistic directions that achieve more profound levels of engagement, avoiding missed opportunities and vanilla outcomes.
Simply put, I love nothing more than bringing a bit of untapped magic to the heart of any project.
I’m independent, fully remote (usually somewhere between London and Zürich) and happy to look at projects in any time zone.
To say hi, or discuss a brief where you feel my approach will be of value, feel free to get in touch…